This project involved a complete rebranding of BAM’s film program. It includes a new name and a visual language centered on a bimonthly publication. We chose a zine format, allowing us to be more playful with the BAM visual identity when approaching featured programs. The art direction for each feature was carried over in email and digital advertising.
Art Direction by Pat Morin. Additional design by Kyle Richardson, Alison Whitworth, and Kim Lum.