A party fit for the long-time BAM president, Karen Brooks Hopkins, as she retires. And an event identity fit for such an occasion. The main challenge was how to brand an event about a woman, without just using an image of her. I worked with artist Santtu Mustonen to create an original pattern that would serve as the key creative for all promotional materials and event decor. The pattern evokes celebration and performance — playful interplay with typography adds to the mood.