RadioLove

RadioLove is a five-day festival of radio programs produced live on stage. The design works off the title on multiple levels — taking the word love literally. And then taking it to an extreme of almost teenage lust and envy.

The campaign pokes fun at itself by using something that’s inherently un-sexy: the radio personality — people cast into obscurity by the nature of the medium they work in. These personalities are never seen. And when you do see them. They are, for lack of a better word, nerdy.

Think of young love, or lust. The cryptic notes scrawled on your high school notebook. Or in New York, we see in the form of graffiti, teenagers professing their love for the city to see on subway cars and bridges.

The campaign is also visually, very “New York.” It’s produced by two New York institutions with very strong, but different, visual identities. Rather than combining the two, I came up a with a completely unique identity — utilizing the palette of the ubiquitous yellow cab, and the tight letterspacing seen on the NYC subway system.

In essence, RadioLove is about bridging gaps. We’re taking something unseen, and putting it center stage. We’re doing it through media old and new — and we’re doing it in the universal language of love.



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