v2 Ratings

v2 Ratings is a financial ratings website like none other — it’s rooted in science, not bias. The website answers the questions of what they do, how they do it, and why it matters.

Most importantly the site motivates the user — why it is important is less of a priority because the target audience already knows this, and is currently using less effective websites. And the average user doesn’t react well to having that message hammered home too hard.

Science is a big part of the “how” question, and is the main differentiator for v2. There are tons of companies that serve investment ratings that are assembled by human analysts who have biasses and often conflicts of interest. They update their ratings slowly, often do not make their histories available for inspection, and typically perform poorly.  The website is intended to convey v2’s scientific process.

The identity reflects their revolutionary concept. The result is a clean and clear aesthetic that spells out their process with style. Scientific colors and graphics are seen through softer more approachable lens.

 

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