Individually, these designers work for some of the top interior design firms in the city — collectively they pool their talents to form Collected. Operating as a full service studio, but offering the added advantages that come from working with an independent designer, Collected sets itself apart from other studios. I created an identity that matched their unique business model and youthful spirit, utilizing pattern and color borrowed from their own work. The main logo features a customized version of the Dala Floda typeface. The unexpected icon of a feather acts as a secondary mark — an object one might collect but also a visual signifier of fluidity, growth and femininity.